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Welcome
to the world Dealership Identification
program for the General Motors Dealer Network. Our
processes and product portfolio reflect the combined efforts
of
GM dealers, customers, and business partners across the United
States. Our program provides GM dealers a competitive
advantage in the retail automotive market. Our goal is to
improve
market share by providing a retail image that projects quality
leadership and excellence.
The GM Dealership Identification Program is administered by
GM-DI Leasing Corporation (GM-DI), a wholly owned
subsidiary of General Motors Company. GM-DI is the center
of expertise, within the GM family, for exterior retail
identification. Questions regarding the program should be
directed to your Zone Manager. After contacting your Zone Manager, any questions about our products
should be directed to the sign supplier.
GM-DI, working with our sign suppliers, will survey your
dealership and install your dealership signs. We will also
modify, replace, relocate and remove signs as needed. GM-DI
signage is covered by a comprehensive preventive maintenance
program.
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